Latest News & Blog
How to Optimize for AI Search: The Essential Guide for B2B Companies in 2025
The digital landscape is shifting beneath our feet. Right now, half of all consumers use AI-powered search as their primary way to find information,...
Is Blogging Dead in 2025? The Data Says It’s More Important Than Ever (If You Do It Right)
No, blogging isn't dead—but it is evolving. The businesses cutting back on blogging right now are making a costly mistake, while those adapting...
Content Quality and SEO: 6 Essential Principles for High Rankings
Quick Summary: What You Need to Know About Content Quality When it comes to search rankings, one principle stands above all others: high-quality...
What is SEO and How to Optimize
Recent analysis from BrightEdge reveals that organic search drives 53% of all website traffic, yet 91% of web pages receive zero traffic from...
Understanding the Difference: SEO (Organic) vs. PPC (Google Ads)
Which Is Right for Your Business? In the realm of digital marketing, two terms you'll often hear are SEO (Search Engine Optimization) and PPC...
4 reasons your Facebook ads don’t get enough conversions
Audience targeting helps you show your ads to the people you care about. Learn how to use Facebook’s ad targeting options and get your...
How Ecommerce Has Changed During Lockdown
Lockdown Sparks Growth in Certain South African Industries Although the local economy has been hit hard by the strict Lockdown measures that came...
Some SEO Do’s and Don’t’s of Search Engine Optimisation
The Good, the Bad and the World of SEO Studies show that over 90% of users on search engines do not look beyond the results on the first page of...
10 Ways to Love your website and use it as a Marketing Tool!
1. SEO to Improve Organic Rank in Search Engines If you haven’t already, you should perform keyword research based on your marketing goals. This is...
Upgrade your website’s PHP to improve speed, security and compatibility
At the beginning of every new year, there are items on the Must Do list. For 2019, one of those items is upgrading PHP. Why? Because it will improve...
5 Reasons SEO Is Fundamental For CRO
The Fundamentals of SEO Starting and maintaining a website is a process that entails details and these details are not always covered in overviews....