Understanding the Difference: SEO (Organic) vs. PPC (Google Ads)
Which Is Right for Your Business? In the realm of digital marketing, two terms you'll often hear are SEO (Search Engine Optimization) and PPC...
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How Ecommerce Has Changed During Lockdown
Although the local economy has been hit hard by the strict Lockdown measures that came into effect at the end of March, it’s not all doom and gloom...
Some SEO Do’s and Don’t’s of Search Engine Optimisation
The Good, the Bad and the World of SEO Studies show that over 90% of users on search engines do not look beyond the results on the first page of...
10 Ways to Love your website and use it as a Marketing Tool!
1. SEO to Improve Organic Rank in Search Engines If you haven’t already, you should perform keyword research based on your marketing goals. This is...
Upgrade your website’s PHP to improve speed, security and compatibility
At the beginning of every new year, there are items on the Must Do list. For 2019, one of those items is upgrading PHP. Why? Because it will improve...
5 Reasons SEO Is Fundamental For CRO
Starting and maintaining a website is a process that entails details and these details are not always covered in overviews. Some first will rather...